Spam is a waste of the receivers’ time, and a waste of the sender’s optimism.
-Mokokoma Mokhonoana, The Confessions of a Misfit
The more connected our lives become, the more we immerse ourselves in digital noise. Every website wants to send us notifications, grab our email address, or show us an ad (or ten). Our phones never stop vibrating. Two minutes on Facebook turn into “Hey, where’d the day go?” …Okay, that last one might be a slight exaggeration.
In this mini-series, we’ll be looking at four of the most common digital attention vampires and the flavors of digital garlic to keep them away. We’ll start with newsletters, which are the digital equivalent of yesteryear’s physical junk mail (sadly, the rise of the former didn’t didn’t signal the demise of the latter).